You have to believe in your vision, even though it’s wrong

Your company vision is a bet on the future. As such, it is bound to be wrong. And yet, it is critical to have one and to believe in it. Here is why.

Gavrilo Bozovic
Product Coalition
Published in
6 min readSep 14, 2021

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At the beginning of his book on the history of the Persian empire, Pierre Briant quotes from a song:

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I design products and the teams that make them. Passionate about interdisciplinarity, early stage product development, and conditions where innovation happens