Why roadmaps are a waste of time

Brad Dunn
Product Coalition
Published in
8 min readMay 22, 2018

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When I started planning out product roadmaps a few years back, I thought to myself, this makes sense. Planning. It’s a good thing. Plan out a few releases ahead. That’s wise.

Then I noticed something.

Not once, not a single time, did the roadmap match up to what was built.

This was true across products, across jobs, across industries.

So what happened?

Things change. Priorities change. Your ideas change. Staff change. The feedback changes. You hire a new marketing…

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Product Management Executive 🖥 Writer 📚 Tea nerd 🍵 Machine Learning Enthusiast 🤖 Physics & Psychology student @ Swinburne