Who are your Ideal Customers?

Focusing on the right Customers, is critical to focused intentional growth

Every day we talk about our Customers.

We need more Customers. What is our Customer Experience? How many new Customers did you get last quarter? What does our NPS say about Customer Satisfaction?

It is fantastic to be so customer-focused with what we do and how we think about the problems we solve. Let’s be clear, however, that when we say “Customer” we actually may mean multiple things and need to ensure we are focusing on the right customers at the right time.

The big distinction is always between Customers that actually pay and use your product versus Prospects, which are those businesses you hope to be your Customers someday.

Let’s dig into this obvious difference a bit more.

LinkedIn Video: One simple new product growth hack

Before Launch through Early Adoption

When we are researching a market problem that is either not solved or underserved by existing solutions, we will identify target customers for our future solution. These customers are normally referred to as prospects or prospective customers.

Sometimes, you may also refer to these as your ideal customers but you really don’t know that for sure yet. Why? Until you have actually brought an initial product to market and have some adoption, you can’t…