Who are your Ideal Customers?

Focusing on the right Customers, is critical to focused intentional growth

Sean Sullivan
Product Coalition
Published in
5 min readJul 23, 2020

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Every day we talk about our Customers.

We need more Customers. What is our Customer Experience? How many new Customers did you get last quarter? What does our NPS say about Customer Satisfaction?

It is fantastic to be so customer-focused with what we do and how we think about the problems we solve. Let’s be clear, however, that when we say “Customer” we actually may mean multiple things and need to ensure…

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Product Management Consultant @ ProductStride.com. I provide assessment, consulting, and coaching. Subscribe to my newsletter @ http://bit.ly/ProductFix