What Product Managers Can Learn From Social Media

Lisa Mo Wagner
Product Coalition
5 min readMay 3, 2021

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Recently, I chatted with Bertrand Rothen in my LinkedIn Live series “Let’s talk about…” about what product managers can learn from social media. When he suggested that topic, I was immediately intrigued. Our conversation really inspired me and got me thinking. What can we, as product people, learn from social media? How can we apply it to our day-to-day?

Watch the full conversation here:

Product managers need to be influencers — This is a sentiment I’ve heard a lot, and it goes hand in hand with product managers’ need to be leaders.

Let’s unpack it a bit because sometimes people confuse influence and manipulation as someone pointed out on LinkedIn the other day. And manipulating people does not sound like leadership to me.

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Product strategist, decision facilitator, team enabler, problem solver, design sprinter, agile enthusiast, intersectional feminist.