Understanding the Power of Context to Amplify Product Performance

Unlocking Product Success: Mastering the ‘Rings of Influence’ in Product Management

Phil Araujo - The Product Hero
Product Coalition
Published in
6 min readJun 16, 2023

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Context is key. With the appropriate context, success is attainable. Gregory Bateson rightly said:

«Without context, words and actions have no meaning at all.»

A few years back, I was part of a company delving into IoT and connected cars. I had just been handed the leadership of a mobile team. It wasn’t a walk in the park. The…

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10+ yrs of expertise into lifestyle wins to empower people from Zero to Hero | 600+ taught successful products philosophy| Real, no fluff! social.philaraujo.com