This is How You Need to Pick the Right Metrics for Your Product
Published in
7 min readJan 17, 2021
This article will provide definitions on what metrics are, a framework for categorizing them, and recommendations of four basic rules to set useful metrics by using real-life examples.
Show me the data
As a Product Manager, you might have been in this situation: you are in a middle of a meeting with C-level, and they want to know how the new feature you have been working on helped the company goals. You start explaining how it’s improving the user experience, making it much easier to use and that it will attract new customers, but Management is not impressed: they want numbers.
As the old controversial motto says:
“If you can’t measure it, you can’t improve it.” — Peter Drucker
That’s when the importance of data and metrics come in to place.
What you will find in this article:
- Definition of a metric
- A real-life case of focusing on the wrong metric
- Examples of Engagement and Growth metrics for companies such as Twitter, Facebook, and Youtube
- Four basic rules to follow for having useful metrics
