The Voice of the Customer in Product
How Listening to our Users can Help our Products Deliver Value
Mary Jane has made significant progress towards establishing WeAreProducts in the market. The product catalog has gone through a couple of iterations, and it’s ready to launch its third milestone. The team is excited and hopeful for the launch to generate the desired impact as previous versions have yet to resonate with the projected user base.
Leadership has set an ambitious goal of entering a new market. Mary did a good job crafting and communicating the product vision, and the team organized to work on accomplishing their objective.
As with any business endeavor, there is always some degree of risk, such as failing to meet customer expectations or enough ROI to continue the enterprise. Everybody is conscious of the importance of generating customer impact. Achieving rapid market growth requires an aggressive customer-centric strategy.
Having worked in different business environments, the subject matter experts projected some months of discovery before achieving market stability. Mary agreed with their analysis. In her experience, customers follow an adoption curve.
For the product catalog to progress through the adoption curve, customer behavior and feedback need to be…
