Better Storytelling
The Rise of The Story Brand
Clarify your message so customers will listen
Published in
4 min readSep 28, 2020
by Sebastian Mueller and Marc Seefelder
Last year we stumbled over Donald Miller’s book “Building a Story Brand” and it was eye-opening. Donald Miller is a screenwriter, and in his book, he takes a lot of inspiration from Campbells Hero’s journey — but he…