Better Storytelling

The Rise of The Story Brand

Clarify your message so customers will listen

Sebastian Mueller
Published in
4 min readSep 28, 2020

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by Sebastian Mueller and Marc Seefelder

Illustration by Daria Guzieva

Last year we stumbled over Donald Miller’s book “Building a Story Brand” and it was eye-opening. Donald Miller is a screenwriter, and in his book, he takes a lot of inspiration from Campbells Hero’s journey — but he…

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Co-Founder @minglabs · Host of “Lost In Transformation” Podcast · Gastarbeiter in Singapore · Transformer · Lifelong Student