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Reducing the Costs of your Product Experiments

How to Stop Wasting Money on Futile AB-Tests

Dennis Meisner
Product Coalition
Published in
8 min readNov 19, 2020

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Ever run an AB-Test without any idea what to do with the results after the test finished? Or maybe you already knew what you wanted to do (or had to do) before the experiment even started?

Running experiments that don’t lead to a business decision is a waste of money and time. But how…

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