Product Manager Assessment

Scorecard to be used with your Product Coach, Manager, or for your own self-assessment.

Over the course of my career, I have had to develop some assessment of competency for Product Managers and Product Marketers on multiple occasions. Usually I have broken this into three major buckets of competency: Domain, Practices, and Soft Skills.

I have done this for the benefit of assessing and developing large organizations. I have also done this for my own self-assessment and that of product managers I have had the benefit of coaching.

Marty Cagan and Chris Jones’ recent book, Empowered, catalyzed me to rethink my assessment a bit. I have shifted the major categories, replaced soft skills with “people skills & related competencies” and setup a new template that can be useful no matter if you are a novice PM or a VP in charge of a portfolio of products.

If you like what they described in Empowered, you could now take this as a practical tool for implementing a self assessment or a coaching program.

Quick Overview and How to Use

The PM Assessment should be straightforward to use. Each row represents a high level competency for assessment. I have a short name and then some description to explain what you should be assessed for on that topic.

To the right is a “You” column for entering how you assess yourself on a scale of 1–5. A “1” represents a…