Product Canvas: A communication tool

Phil Araujo - The Product Hero
Product Coalition
Published in
4 min readJan 31, 2018

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One of the toughest parts of working on a product is to give everyone a good overview of what you want to build and why. Especially people who are not on the product team. Marketers and Social Media Managers who have to create a community around the company and the product need to get an overview of what they are selling and communicating about.

During years I worked in product, I learn that one of the skills underrated and also that is the toughest to master is communication. It is why I came up with product canvas a single piece of document that will give you a way…

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10+ yrs of expertise into lifestyle wins to empower people from Zero to Hero | 600+ taught successful products philosophy| Real, no fluff! social.philaraujo.com