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EP75 Innovate Your Planning Process

(Process is not a dirty word)

In this episode of the Product Coalition podcast, host Jay Stansell interviews Steve Johnson, CEO of Product Growth Leaders, who shares his extensive experience in product management and the development of the Quartz Open Framework. The conversation explores the evolution of product management, the importance of aligning product strategy with business goals, and the critical role of customer feedback in the development process. Steve emphasizes the need for continuous learning and collaboration across teams to break down silos and improve product outcomes.

Takeaways

  • Steve Johnson has over four decades of experience in product management.

  • The Quartz Open Framework helps bridge business strategy and product execution.

  • Continuous learning is essential in product management.

  • Customer feedback should guide product development decisions.

  • Product management roles need clarity and definition.

  • The Quartz framework is adaptable for various organizations.

  • Effective product management requires alignment on strategy.

  • Silos in organizations hinder effective product management.

  • Understanding customer problems is more important than just building features.

  • Product management is an ongoing process, not a one-time project.

Chapters

  • 00:00 Introduction to Product Mastery

  • 01:28 Steve Johnson's Journey in Product Management

  • 08:21 Understanding the Quartz Open Framework

  • 12:13 Breaking Down Silos in Product Management

  • 18:41 The Adaptability of the Quartz Framework

  • 21:31 Key Components of the Quartz Framework

  • 27:16 Addressing Efficiency and Effectiveness in Product Management

  • 30:10 The Role of Customer Feedback in Product Development

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