Outcome-Focused Personas — Create Meaningful Personas in Product Management

A definition

“Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.” (Interaction Design Foundation)

Personas have always had a significant but conflicted place in the UX (user experience) design process. When they work, the values and benefits of creating personas are undeniable, and yet, there are numerous product teams that can…