If You Don’t Think Your Product Needs An AI Strategy, You’re Wrong

Navigating the promises and perils of AI for your product, and how strategy design can help

Michael H. Goitein
Product Coalition
Published in
9 min readSep 13, 2023

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Meeting new people and making friends in a foreign country, with help from Generative AI. Image via Midjourney.

Are you feeling pressure from your leadership to get Generative AI into your product as soon as possible?

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Aligning Strategy, Product & Lean/Agile Delivery for maximum value | Enterprise Agile, OKRs & Product Coach at @keybank | https://michaelgoitein.substack.com/