How to write the perfect Design brief? #DesignSprint

In case you are not familiar yet with the Design Sprint (DS), I suggest you read my “Beginner guide on Google Design Sprint.” To save you time, I include a definition of the Design Sprint at the beginning of this post or you can jump directly to section 1.

https://medium.com/productschool/google-design-sprint-a-beginner-guide-835301d2d301

0. Recap of the Google Design Sprint

Google Design Sprint definition from Google Ventures:

“The Sprint is a five-day process for answering critical business questions through design, prototyping and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use." (QGlue)

The six stages of a Design Sprint are:

1. Understand
2. Define
3. Diverge
4. Decide
5. Prototype
6. Validate

Photo by Thought Catalog on Unsplash

A critical part of preparing the Design Sprint is writing the Design Brief.

A design brief is a short document (one-pager) that defines the design challenger, explains the constraints, and sets a timeline for the launch of the product or deliverable.

A design brief allows you to define your design challenge and set a timeline for the launch.

1. How to decide on a Design challenge statement

You have to write the Design Challenge statement before starting the Design Sprint. The design challenge statement creates a single focus on what is the output of the design sprint.

A) The following research can help you create a challenge statement:

1. Interviewing relevant stakeholders: sponsors, designers, or developers, users.
2. Identifying the use cases for the product or solution
3. Reviewing all relevant user…