How To Turn Customer Needs Into A Product

So you’ve spent the past few weeks talking to customers, doing market research and you’ve touched down on a product that solves a real need.

Now what? How do you turn these sticky notes and prototypes into features for your MVP? 🤔

In this post, we’ll talk about the end to end process of turning insights into customer needs and how to map our features for your product.

Let’s go dive right into it.