How To Solve Customer Problems: Part 5 of 5 — Testing Your Hypothesis
In the previous article of this five-part series, we covered the creation of hypothesis based on identifying the riskiest assumptions behind your solution.
In this final installment of the series on solving problems, I’ll cover off how you might test your hypothesis as well as the process of managing your tests.
“The first principle is that you must not fool yourself — and you are the easiest person to fool.” Richard Feynman
As the Nobel prize winning physicist, Richard Feynman asserted, we fool ourselves by imagining we know more than we do; we think we are experts.
It is in the testing of hypothesis where we have the opportunity to put our personal biases aside and gather evidence that provides an objective view of whether our assumptions are correct.
The test plan
So what steps can we take to define a test that is as objective as possible and provides an adequate level of evidence strength ?
This first step is to define a clear test plan. There a several different test canvases and cards available to define your testing approach. The Strategyzer test card outlined below is simple and captures most of the necessary information you’ll need to conduct a test.
