How to create product principles that make a difference

Why use them, and 20 examples to get you started

Mal Sanders
Product Coalition
Published in
6 min readOct 14, 2020

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Photo by Mika Baumeister on Unsplash

A thousand decisions go into every product.

Every day you and your team are making decisions to create products that people (hopefully) love.

But it’s very difficult to make good decisions without also thinking about the bigger picture…

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