How Listening to the Right Customers Can Reduce Wasted Effort and Increase Revenue

Prioritize user needs, not your features

This CEO wasn’t happy couch-surfing in this early room-sharing proof of concept. Too bad. Image via Midjourney.

While it might seem hard to believe now, Airbnb initially struggled to gain traction after their 2008 launch.

By solving one deeply-felt problem in a new and compelling way, founders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk…