Ambition and Determination in Product

How Setting Ambitious Goals can Help and Hinder Our Products

Mike Jimenez
Product Coalition
Published in
7 min readMay 20, 2021

--

Photo by Sean Pollock on Unsplash

Our good friend John Doe has been under a lot of pressure for meeting his growth targets. ProductNation expects to expand its business to another market and has trusted John to lead the initiative. He feels obligated to comply with this ambitious challenge in part by his gratitude towards Leadership and to prove himself ready for bigger things.

The scrum team, along with John, has complete creative liberty concerning the product. As long as they continue delivering customer and business value, they are free to propose and experiment as they see fit to accomplish their goals.

The team appreciates the accountability, support, and professional development opportunity provided by ProductNation. They all agree this is the best job they ever had, and it’s truly up to them where they want to take their product and careers.

John usually talks about his vision for the product and what he’ll do once they arrive at their next milestone. The product has so much potential that he finds it difficult to prioritize what to develop next. Luckily, customers are very active in providing feedback.

Personal plans are part of the product journey. The team likes to imagine themselves driving their…

--

--

Product enthusiast, agilist, continuous learner - Technology development & innovation