A Simple Framework for Identifying Real User Problems

“If there is no problem, there is no solution, and no reason for a company to exist.” — Vinod Khosla

Gabriyel Wong
Product Coalition
Published in
4 min readMay 7, 2023

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Photo by Nidhi Bhat on Unsplash

Why identifying real problems is difficult

  • A user’s problem can have a multi-element construct.
  • Understanding the user alone…

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Aspiring polymath, experienced product and technology leader. Coffee addict, stubborn FPS gamer, part-time philosopher.