20 Ways To Ask Why Without Asking Why

How to indirectly but effectively get the answers you need.

Tia Loehnert, CCBA
Product Coalition
Published in
6 min readDec 21, 2022

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The word why against a pink-colored background
Photo by Ann H

If there was a single question that almost everyone avoids asking in business settings, it is the question “Why?”

Why is that? Wait — don’t answer that yet.

You’ve probably heard about the 5 Whys. Quoted often, yet rarely implemented (except that time…

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Certified Senior Business Analyst based in Phoenix, AZ with experience in product development, digital marketing, and user research.